The Company (as defined in the User Agreement The services that are relevant to you include online gambling options (collectively referred to as \"Services"). The Company belongs to the 888 corporate family (the \"Group", \"we", \"our", or \"us"). You can find the contact details for various entities within the Group in the section labeled \"HOW TO CONTACT US\".

The Group is dedicated to upholding the privacy expectations of its users (\"User(s)", \"you", or \"your"). Therefore, we have established this Privacy Policy, which details our approaches to data protection, including how we handle, utilize, disclose, and secure your Personal Information, along with your rights regarding your Personal Information.

This Privacy Policy provides insights into:

• WHAT INFORMATION WE COLLECT?
• CRITERIA FOR HANDLING PERSONAL INFORMATION
• MINORS
• WHAT WE DO WITH THE INFORMATION THAT IS COLLECTED?
• MARKETING
• WITH WHOM WE SHARE INFORMATION?
• INTERNATIONAL DATA TRANSFER
• THIRD PARTY TRACKING TECHNOLOGIES
• THIRD PARTY SERVICES
• RETENTION OF PERSONAL INFORMATION
• YOUR RIGHTS
• HOW WE ENSURE THE SECURITY OF YOUR INFORMATION
• CHANGES TO THE PRIVACY POLICY
• HOW TO CONTACT US

We recommend a thorough reading of the Privacy Policy to help you make informed choices. By accessing the Group’s websites, mobile apps, or other online features, or by setting up an account via our Services, you confirm that you have reviewed and agreed to this Privacy Policy.

If you are utilizing sports betting features, your personal information will also fall under either this Privacy Policy or the privacy policy of our service partner, Kambi. Kambi supplies us with a sports betting risk management platform and helps evaluate the bets placed through 888. You can find Kambi’s privacy policy available online. here .

The Group offers its Services through a range of applications and platforms (collectively referred to as \"Platforms"):

• Websites on the internet, inclusive of this site;
• Downloadable apps and software ('Software'), like native applications available through mobile app stores, as well as PC and Mac desktop software available for download;
• Online applications that do not require downloading (like flash or HTML5 applications); and
• Facebook applications.

WHAT INFORMATION WE COLLECT?

We gather two categories of information from our Users:

• Personal Information

  The first category includes information that identifies or could reasonably identify a person ('Personal Information'). The Personal Information we collect may include the following:

  • Account information: When registering an account to use the Services, we will request specific details regarding your identity, such as your full name, email, chosen username, gender, date of birth, personal identification number, age, profile image, residential address, identification number, tax code, phone number, and employment details. Additionally, we may need to gather information as mandated by various gaming regulations, as well as for Know Your Client ('KYC') and Anti-Money Laundering ('AML') legal obligations, including the origin of your funds.
  • Government-issued identification: In some cases, you might need to submit a copy of a government-issued ID for verification purposes. This information is necessary for certain features of our Services.
  • Game-related information: To deliver the Services effectively, we automatically log various details related to your account and your interactions with our Services, such as your transactions, deposits, account balances, bets, withdrawals, bonuses, and winnings. We also monitor signs of gambling-related issues based on your gaming behavior across our services, to encourage responsible gaming and comply with legal requirements.
  • Financial details: To enable you to fully utilize our Services (such as placing bets, making purchases, and participating in tournaments), we will collect payment-related information from you, including your currency, credit card details, payment options, and banking information.
  • Information provided voluntarily: We also gather information you willingly share, such as feedback from our VIP customers. For instance, when you respond to our communications, interact via email, or disclose further details about yourself while using our Services, like during chats or games. This includes personal insights you choose to share with us for improving and nurturing our relationship, along with information indicating your satisfaction level with our offerings (e.g., details about your family status, interests, and responses to surveys).
  • Device-related information: We collect specific connection details and information about your device, software, or hardware that can identify you. This may include unique identifiers such as UDID, IMEI, MAC address, browser fingerprints, IP address, and geographical location data.
  • Phone communications: We may record or monitor phone calls for customer support, training, and security purposes.
  • Events: During our events, we conduct interviews and capture photos and videos, which may include attendees, speakers, sponsors, or exhibitors. If you appear in any photographs or videos, they may be used for promotional purposes. Your interview may also be quoted or used in a promotional context.
  • Social media accounts: If you register to use our Services through a social media account (like Facebook), or connect your gaming account with such an account, we will gain access to basic information from your social media profile, including your name, date of birth, profile picture, and friends' list, along with any publicly shared information.
  • Furthermore, while using the Services, you might have the option to 'Invite a Friend' from your social network. If the individual accepts your invitation, we may acquire Personal Information such as their name, email address, phone number, and date of birth. This information will be utilized as outlined in this Privacy Policy and shared with third parties only as specified herein.
  • Information sourced from third parties: We may collect Personal Information from external service providers, including your credit history from credit bureaus and other financial records vital for delivering our Services, as well as data needed for identity verification and preventing fraudulent actions.
• Non-personal Information

  The second type of information consists of aggregated, unidentified information related to user(s), which may be sourced or generated through the use of our Services (‘Non-Personal Information’).

  Non-Personal Information collected includes technical data and general usage data, which may involve information about the user's operating system, browser type, screen resolution, browser settings and language, user actions on the Services, duration of sessions, and related timestamps.

  To clarify, any Non-Personal Information that can be linked or associated with any Personal Information shall be treated as Personal Information for the duration of such connection.

  Categories of Non-Personal Information we gather from you or about you include:

  • Login tracking and technical information: To improve Service performance and user experience, we collect technical data transmitted from your device, which might include specific software and hardware details (like browser type and OS, language settings, access time, and domain name of the referring website, etc.).
  • Game play tracking: We log gameplay statistics including deposits, bets, bonuses, duration of game sessions, and high scores. This information may be shared and published through our Platforms.
  • Device and network information: We gather data regarding the device you're using for security and fraud detection. This may involve monitoring other software running alongside our Software to identify potential fraudulent activities, such as the presence of bots or malware, or verifying if your connection is via a VPN or proxy.
  • Data analytics: We monitor your interactions with our Services, including application usage, log data, user activities (e.g., pages accessed, time spent on various pages, browsing behavior, clicks, actions, etc.), timestamps, alerts, and other relevant data. This information aids in error troubleshooting and research analytics regarding your usage of our Services.
  • Anonymized data: We may anonymize or de-identify data collected by our Services or via other methods so that it cannot, by itself, identify you personally. The use and sharing of this aggregated or de-identified data are not constrained by this Privacy Policy; we may disclose it to third parties for any purpose, including for marketing or advertising.

CRITERIA FOR HANDLING PERSONAL INFORMATION

We will process your Personal Information for several reasons, each of which is defined by applicable data protection laws.

• Execution of a contract, compliance with legal obligations
  We are obliged to handle your Personal Information when it's essential for fulfilling a contract, such as the User Agreement, or to meet our legal obligations, which include adhering to the terms of our gambling licenses, as well as any applicable AML and KYC regulations.
• Legitimate interests
  Additionally, we process your Personal Information when we believe it benefits our legitimate interests or those of third parties, ensuring that this processing won't harm your rights or freedoms. For instance, this may involve: (i) sharing your Personal Information with our subsidiary or affiliated companies as part of restructuring or internal administrative needs; (ii) identifying and retaining data related to those facing responsible gambling challenges; (iii) ensuring security within our network and systems, including the prevention of unauthorized access; (iv) maintaining the integrity of our Services by identifying, reporting, and sharing alerts concerning suspicious betting behaviors or fraudulent practices; (v) fulfilling regulatory and legal obligations; (vi) creating a customized rewards program for players; and (vii) collaborating with our consultants and service providers (like auditors) to ensure we meet regulatory standards and industry practices.
• Consent
  The main reason we process your Personal Information is to provide our Services to you. However, there may be occasions where we ask for your explicit consent to process such information. In these cases, your Personal Information will be handled in line with this consent, and you can withdraw it at any time by notifying us in writing.
• Special Categories of Personal Data
  It's important to note that our processing of your Personal Information might include sensitive data categories, such as your ethnic background, as outlined under Article 9 of the GDPR. We will manage this type of information and may share it with relevant authorities (like regulatory or law enforcement bodies) when necessary for specific lawful purposes, including: (i) preventing or investigating illegal activities, (ii) averting fraudulent or malpractice issues where obtaining your consent might hinder that objective. Moreover, we may handle and disclose this information to protect your economic interests or those of others, such as identifying and retaining data about individuals with responsible gambling issues. We or our agents may also process your biometric data from a photo you provide to fulfill our legal obligations regarding identity verification.

MINORS

Our Services are not intended for individuals under 18 years of age, referred to as being 'Legally of Age'. If you are not Legally of Age, please refrain from downloading or using our Services or sharing any Personal Information with us.

We hold the right to verify and access any Personal Information you provide. If we discover that a user who is not of legal age has submitted any information, we may delete such information unless obligated to retain it for legal or compliance reasons. If you suspect a minor has shared information with us, please reach out to us (contact details can be found in the 'HOW TO CONTACT US?' section).

WHAT WE DO WITH THE INFORMATION THAT IS COLLECTED?

Your Personal Information will be utilized for various purposes, including:

• Establishing, managing, and updating your account;
• Operating the Services, which includes activities such as betting and processing payments;
• Corresponding with you and keeping you updated about our Services and exclusive offers;
• To determine your VIP status;
• Promoting our Services (further details can be found under 'Marketing'), and providing you with advertisements like targeted ads and promotional events;
• Conducting analytics and research to enhance and tailor our Services to better meet your needs (this includes creating aggregated reports on the usage patterns of our Services);
• Managing customer relationships and offering support, troubleshooting issues related to the Services, and responding to your inquiries;
• Allowing us to enhance, customize, and improve the Services based on user preferences and usage patterns;
• Ensuring a responsible gaming environment for all users;
• Interacting with you and facilitating any requests related to your User Rights;
• Authenticating and verifying your access to specific features of our Services;
• Identifying and preventing fraudulent activities or any unlawful conduct that could compromise the integrity of our Services, while assessing risks associated with your actions on our platform;
• Investigating infringements of our policies and User Agreement, and enforcing these standards;
• Addressing and resolving any disputes arising from your usage of our Services;
• Assisting us in fulfilling our regulatory obligations or complying with legal mandates (like those relating to gambling, KYC, and AML), including verifying your income sources or responding to requests from governmental authorities;
• Additionally, we will process your Personal Information where we have received your explicit and informed consent, particularly for certain promotional activities.

If you have not given your consent for us to process your Personal Information or have retracted it, we can still continue processing your data: (a) if processing is required to fulfill the contract (i.e., the User Agreement) with you; (b) if it's necessary to comply with our legal obligations; (c) or if it's needed for our legitimate interests, including security and marketing purposes.

MARKETING

The Group will make use of your Personal Information, including details like your name, home address, email, or phone number, either directly or through our authorized subcontractors, to send you promotional materials about our Services and related products, services, websites, or applications that involve: (i) other entities within the Group; or (ii) business partners and affiliates of the Group (collectively referred to as 'Marketing Affiliates').

We may also share and disclose your Personal Information with our Marketing Affiliates to provide you with various marketing offers that we or our Marketing Affiliates believe you may find appealing. Our Marketing Affiliates might use this information for different marketing approaches, such as direct emails, postal mail, SMS, and phone marketing.

We intend to use your Personal Information for promotional communications only when we have a legitimate interest in doing so or after obtaining your clear consent.

You can opt out of receiving further marketing communications from us or our Marketing Affiliates at any time by following the instructions provided in the marketing messages (like selecting the unsubscribe link in promotional emails), through the 'My Account' section of our site, or by contacting our support team (you can find contact details under the 'HOW TO CONTACT US?' section). Please remember that even if you opt-out of our marketing emails, we may still send you important service-related updates and notifications.

Important: You have the ability to manage the delivery of certain advertising or social campaigns through settings provided by the relevant third-party platforms (e.g., Facebook).

Furthermore, if you download any of our mobile applications from the Apple AppStore or Google Play, the only method to stop receiving notifications is to modify the settings directly on your device.

TARGETED ADVERTISING

We utilize third-party advertising technologies to display advertisements when you visit our Platform and use our Services. You may choose to opt out of many third-party ad networks, including those managed by members of the Network Advertising Initiative ('NAI') and the Digital Advertising Alliance ('DAA').

For more information about the practices of NAI and DAA members regarding how to manage your data, including opting out of certain ad networks, please visit their respective websites: http://www.networkadvertising.org/optout_nonppii.asp and http://www.aboutads.info/choices .

WITH WHOM WE SHARE INFORMATION?

We do not sell, lease, or distribute your Personal Information to third parties ('Recipients') except as outlined in this Privacy Policy. Such information will only be disclosed to Recipients as necessary for the specific purposes described herein.

We may share your Personal Information with the following recipients:

• Any replacement service provider we contract with to maintain the Platforms;
• Companies within our Group and other associated entities;
• Gaming providers;
• Subcontractors and third-party service providers, including but not limited to cloud computing firms, marketing affiliates, identity verification and anti-fraud services, and other data validation entities;
• Credit reporting agencies, often referred to as CRAs, as well as credit reference bureaus play a crucial role in verifying your identity through various checks, including your name, address, and age. To facilitate the opening of your account, we will share your personal data with these agencies, which in turn provide us with relevant information about you. The type of data they might supply includes:
  • Identity and contact data;
  • Details provided in your credit application;
  • Information regarding your financial circumstances and history;
  • Publicly available data, such as that from the electoral register;
  • Shared credit details; and
  • Fraud prevention information.
  
  This information helps us confirm your identity, manage your account effectively, and combat fraudulent activities. The specific identities of the CRAs, their functions in fraud prevention, the data they maintain, their methods of utilizing and sharing your information, how long they retain such data, and your rights concerning data protection with these agencies are all elaborated in detail on the following websites:
  • TransUnion (formerly Callcredit): https://www.transunion.co.uk/crain
  • Equifax: https://www.equifax.co.uk/crain
  • Experian: https://www.experian.co.uk/crain/
• Various payment service providers, banks, and payment processing companies;
• Any external businesses that assist with the operations or marketing of the Group's brands;
• Third parties responsible for delivering tangible rewards;
• Entities that coordinate offline events or competitions on behalf of the Group or in collaboration with it;
• Hospitality providers and airline companies, particularly relevant during offline events and promotional activities;
• Auditors, consultants, or legal and financial advisors associated with the Group's business functions;
• Third parties engaged in identifying, investigating, or preventing fraudulent or illicit activities, as well as those that assist us in enforcing our policies, including assessing your sources of income or funds. This may involve sharing identifying information from your devices, which can include personal data, with iovation Inc., a trusted fraud prevention ally - further details can be found in iovation Inc.'s information. privacy policy;
• Gambling addictions bodies;
• Regulatory bodies and authorities governing licensing, ensuring compliance with existing laws.
• Potential buyers, successors, or investors interested in any of the companies within the Group, or during any corporate event such as a significant business sale, merger, restructuring, or bankruptcy. In such cases, the gaining entity will inherit the rights and obligations outlined in this Privacy Policy.

In addition to the aforementioned purposes detailed in this Privacy Policy, we share your personal data with the following Recipients for additional reasons:

• Storing data on our behalf, for example through cloud service providers;
• Processing your data to aid our business functions, such as handling payments, verifying access, conducting operational audits, and preventing risks of fraud or unlawful activities;
• Carrying out research, technical diagnostics, or analytics;
• Delivering targeted marketing communications and promotional material as part of our marketing strategy, referenced above in the section titled 'Marketing';
• At times, we may determine that disclosure of your information is necessary to protect our legal rights, enforce our policies—such as the User Agreement and Privacy Policy—ensure the safety of yourself and others, or to investigate or prevent fraud and other security concerns.
• For users of our betting services in Germany, there will also be transmission of personal data to SCHUFA, as outlined below:
  
  • In transmitting data to SCHUFA, we provide personal details concerning your interactions with us, including request handling and the conclusion of your relationship with us, to SCHUFA Holding AG, located at Kormoranweg 5, 65201 Wiesbaden. This also encompasses data about any non-contractual or fraudulent behavior identified during your time with us.
  • The legal basis for these data transfers is stipulated under Article 6(1)(b) and 6(1)(f) of the General Data Protection Regulation (GDPR). Transfers made under Article 6(1)(f) GDPR are only permissible when they are necessary for protecting legitimate business interests of a partner or third parties and do not conflict with the interests or fundamental rights of the data subject. The exchange of data with SCHUFA is also essential for fulfilling legal requirements related to customer credit assessments (Sections 505a and 506 of the Civil Code), including fraud prevention measures.
  • SCHUFA utilizes the data received to perform its scoring functions, providing information to its partners in the European Economic Area and Switzerland, and where applicable, to other countries provided they have been deemed acceptable by an adequacy decision from the European Commission. This information aids in evaluating the creditworthiness of individuals. Apart from the standard credit rating scoring, SCHUFA creates profiles to identify suspicious activities, for example, concerning fraud risks in mail order situations. Inquiries made by SCHUFA's business partners are scrutinized for potential irregularities; this calculation may take into account data from the past ninety days and can also involve address information and aggregated statistics from SCHUFA's database. Importantly, this process does not influence SCHUFA's credit scoring or assessments.
  • For further insights regarding the activities and processes at SCHUFA, you can refer to the SCHUFA Information Sheet or visit their website at www.schufa.de/datenschutz.

INTERNATIONAL DATA TRANSFER

As our services operate on a global scale, it may be essential to transfer your personal information to countries outside the European Economic Area for the efficient provision of services according to the specifics outlined in this Privacy Policy. Please note that the data protection laws in these locations might not be as robust as those enforced within the European Economic Area.

We make every effort to safeguard your personal information in line with our Privacy Policy, employing contractual protections (including standard clauses approved by the European Commission for data transfers, available here) or alternative measures (such as ensuring that jurisdictions recognized by the European Commission provide sufficient protection).

If you need additional information regarding the transfer of your personal data beyond the EEA, please feel free to reach out to us (our contact information can be found in the 'HOW TO CONTACT US?' section).

THIRD PARTY TRACKING TECHNOLOGIES

Whenever you access our Services, whether through our websites or other means, we utilize web beacons, cookies, pixels, scripts, tags, and various other technologies referred to as Tracking Technologies.

These Tracking Technologies enable us to automatically gather information about you, your online activities, and the devices you use (such as your computer or mobile device) for a variety of reasons. These include improving your navigation experience on our Services, enhancing performance, customizing your experience, compiling usage statistics, analyzing data, and serving content tailored to your interests.

We also permit third parties to collect information about your activities through these Tracking Technologies. For more details, please refer to our Cookie Policy .

THIRD PARTY SERVICES

While engaging with our Services, you might find links directing you to external websites, platforms, or applications. It's essential to understand that this Privacy Policy does not extend to those third-party sites, services, or applications—even if they are linked, downloaded, or available through our Services.

Please be aware that these third-party websites, services, or applications are not linked to the Group in any way. We do not accept any responsibility or liability concerning privacy or other legal issues related to these sites and services. We highly recommend reviewing the privacy policies and terms of use of such external entities, as their terms shall govern how you engage with them.

Always consider reviewing the privacy practices of third parties thoroughly before sharing any of your personal information with them.

By engaging with third-party websites, services, or applications, you voluntarily assume all associated risks. Therefore, you agree that we bear no responsibility or liability regarding those sites or your actions involving them.

RETENTION OF PERSONAL INFORMATION

If you have created an account through our Services, the Group will keep your personal information for as long as your account remains active. Furthermore, we will retain your personal data for additional durations as strictly necessary to meet our legal obligations under applicable laws or regulations, such as those related to gambling, KYC, and AML standards, as well as fulfilling any contractual commitments.

Additionally, the Group might maintain your personal information for extended periods, as long as retaining that information aligns with the Group's legitimate interests, such as preventing fraud, maintaining records, addressing or pursuing claims related to potential disputes, and acting in accordance with guidelines from relevant oversight authorities.

YOUR RIGHTS

You may reach out to us anytime via email (with our contact details found in the 'HOW TO CONTACT US?' section) to make requests.

1. You have the right to access or remove any personal data that pertains to you.
2. If you need to update or correct your personal information, you can request changes (for example, if you find inaccuracies in your personal data, you can ask for it to be rectified or erased). It’s important to note that while you can request corrections, we are required to keep certain data intact as mandated by applicable legal standards.
3. You can ask us to limit or stop any further usage of your personal data.
4. You have the right to receive your provided personal data in a format that is easy for machines to read.
5. You can object to the processing of your personal information, especially if it is used for marketing activities.
6. You may withdraw your consent regarding our processing of your data as long as it is based solely on your consent and not required for other legal reasons.
7. You are entitled not to be subjected to decisions that are made solely through automated processing, including profiling, which may affect you legally or have a substantial impact on you, unless it’s essential for fulfilling a contract between you and us or is based on your explicit consent as mentioned earlier.

Keep in mind that the rights mentioned are not absolute and any requests made will need to comply with relevant legal obligations, including those related to gambling and reporting or retaining documents ethically. We also reserve the right to correct, amend, or eliminate any incomplete or false information as we see fit based on our internal policies.

HOW WE ENSURE THE SECURITY OF YOUR INFORMATION

We prioritize the security of our services and the information you share with us. We've implemented various physical and technological measures to protect against unauthorized access and to ensure the safety and correct usage of the data we gather online. These safety measures are determined by the sensitivity of the information we collect and store.

We follow established industry standards and protocols to keep our users' information secure, including:

• A secured network structure featuring intrusion prevention systems and firewalls.
• Encrypted communication;
• Authentication and Access Control;
• Conducting both external and internal audits, among other practices.

While we take reasonable precautions to protect information, we cannot be held liable for actions by individuals who manage to access our services without authorization, and we do not guarantee that such breaches will be completely prevented.

CHANGES TO THE PRIVACY POLICY

We retain the right to modify this Privacy Policy at any given time, so it's advisable to check this page frequently. We will make a reasonable effort to inform you ahead of any significant changes to this Privacy Policy. Major changes will take effect within a reasonable time frame after such notification, as specified in the notice of change. All other amendments will take effect as per the date specified as 'Last Revised', and your continued use of our services after this date will indicate your acceptance of these changes.

HOW TO CONTACT US?

If you have questions regarding our services or information collection and its usage, you can reach out to us through live chat, email at [email protected] or contact any of the companies listed below as described:

We will strive to respond within a reasonable timeframe. Feel free to contact us via live chat at any time. If our response does not meet your expectations, you can file a complaint with the appropriate data protection supervisory authority.

The Privacy Policy has been written in English. In case of any discrepancies between the translated versions and the English version of this Privacy Policy, the English version will take precedence, as allowed by domestic law in your jurisdiction.

Last updated on May, 2024